Social media strategist · Community builder · Live-event marketer

I build social
communities people
want to join.

Organic strategy, human brand voices, real-time content, and community engagement shaped by 10+ years of building brands—and nearly a decade inside the ticketing world.

ORGANIC SOCIALCOMMUNITYLIVE EVENTSBRAND VOICE
Selected work

Strategy you can
see—and feel.

Four very different communities. One consistent approach: understand the audience, create something useful, and make the interaction feel human.

01Community Strategy · Moderation · Advocacy

700+ members

CT Endometriosis Support Group

Founded and grew a statewide support community through useful educational content, responsive moderation, peer connection, and advocacy storytelling.

  • Community growth
  • Sensitive-topic moderation
  • Member engagement
View Facebook community
02Brand Voice · Educational Content · Campaigns

Educational community content

Hello Endo Collective

Developed an approachable, credible brand voice for endometriosis education, advocacy campaigns, community initiatives, and patient-centered storytelling.

  • Editorial carousels
  • Advocacy campaigns
  • Social discovery
View Instagram
03Founder-Led Brand · E-commerce · Live Events

14 years of brand building

Hipnotic Hoopla

Built and sustained a handmade product and live-experience brand through product storytelling, event promotion, workshops, performances, and direct audience engagement.

  • Original content
  • Event promotion
  • Customer community
View Instagram
04Retail Social · Content Creation · Local Marketing

Organic content for local retail

Fringe Modern & Vintage

Created day-to-day organic content for an independent vintage retailer, turning new arrivals, in-store moments, promotions, and local collaborations into timely social posts that supported store awareness and traffic.

  • Photo & copy
  • Real-time content
  • Store traffic focus
View Instagram
About me

Creative instinct.
Operator energy.

I’m Kailey Mitchell, a Connecticut-based social media and community strategist with a background that crosses ticketing, independent retail, e-commerce, advocacy, and live events.

I’m at my best when I can own the full process: spot the opportunity, shape the idea, create the content, engage the audience, and learn from what happens next.

Content strategyCommunity engagementCopywritingShort-form videoEvent marketingContent calendars